Give with purpose.
PHILANTHROPY ADVISING
Shape your story.
Thoughtful guidance for giving with greater clarity, confidence, and meaning—so your generosity reflects what matters most and creates an impact that lasts.
A DESIRE TO GIVE WELL
Generosity is more than a transaction. It is an expression of your values—and part of the story of a life well lived.
THE GUIDED GIVING APPROACH
From generous intentions to thoughtful action.
Giving can be deeply meaningful, but the decisions surrounding it are not always simple. Guided Giving brings structure, perspective, and personal guidance to the process.
Whether you are clarifying your own charitable priorities, bringing your family into the conversation, or strengthening a nonprofit’s culture of philanthropy, Katrina helps you see the possibilities and create a purposeful path forward.
Give with clarity
Create a proactive giving plan rooted in your values and priorities.
Invest in what matters
Focus on what your generosity can accomplish, not simply the size of the gift.
Values across generations
Use philanthropy to model generosity, involve the right people, and pass meaningful values forward.
Experience meaning in generosity
Make giving personally fulfilling and deeply connected to what matters most.
Shape your story
Make generosity part of the story of a life well lived. What you share can become part of your life’s highlight reel—meaningful moments that leave a lasting imprint on you, your family, and your community.
What will make your highlight reel?
The most meaningful gifts often become part of life’s highlight reel—the experiences we treasure, the stories our families continue to tell, and the moments that reflect what mattered most to us.
Meaningful giving does not only create an impact in the world. It leaves a lasting imprint on the giver.
INDIVIDUALS, FAMILIES & FAMILY OFFICES
Give thoughtfully.
Live your values.
Move from reactive requests to an intentional charitable plan—one that reflects your values, engages the people you love, and creates meaningful impact.
Values and priority discovery
Family giving conversations and retreats
Multi-year and legacy giving plans
Charity research and gift stewardship
Donor-advised fund strategy
NONPROFITS, LEADERS & BOARDS
Build a culture
of philanthropy.
Fundraising is more than money raised. Build a culture grounded in shared purpose, meaningful relationships, and a clear understanding of the impact each gift can create.
Development strategy and planning
Leadership, staff, and board coaching
Campaign readiness and implementation
Donor relationships and stewardship
Fundraising systems and culture
Meet Katrina Bowers
Insight from both sides of the charitable table.
Katrina is a Certified 21/64 Philanthropic Advisor who understands donors, nonprofits, fundraising, and charitable relationships from the inside.
After three decades in higher-education fundraising, Katrina founded Guided Giving to close the gap between generous people and meaningful impact. Her approach is part strategist, part guide, and always personal.
She meets clients where they are, asks the questions that bring their vision into focus, and helps turn thoughtful plans into action.
34 years
of fundraising and philanthropy advising experience.
KIND WORDS
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Katrina Bowers has been my personal ‘philanthropy advisor’ for many years. I admire her sage advice in making donations to church, civic and educational organizations. Her knowledge of how to accomplish the most with my annual contributions has been phenomenal! I highly recommend her without reservation.
William P. Flatt
D.W Brooks Distinguished Professor
Former Dean, College of Agricultural & Environmental Sciences
The University of Georgia -
I was honored and proud to work side-by-side with Katrina Bowers for over 20 years at the University of Georgia. As a trusted colleague and friend, I was constantly in awe of her ability to connect alumni with their passions through their philanthropy and talent. She has many gifts, including a heart for helping others. When you meet Katrina, you will quickly understand that this new journey, Guided Giving, is a perfect fit. Her many years of experience and success will serve her clients well. On a scale of 1 – 5, Katrina is a 10!
Martee T. Horne
Senior Consultant, Columns Fundraising -
Katrina is the gem we did not know we needed and everything we have ever wanted. Her lifetime as a “servant for good” has poised her to provide perspectives, best practices, inspiration, and clarity around the world of philanthropy. Katrina is easy to get to know, dives into a mission quickly, and can lead you through exercises that will prepare you to carry a donor through the cycle of seeing their investment in your mission.
– Laura Whitaker
ESP, Chief Executive Officer
GIVING BLOG
BEGIN WITH A CONVERSATION
Your generosity,
thoughtfully guided.
Whether you are shaping a personal giving plan or strengthening a nonprofits’ approach to philanthropy, the first step is a thoughtful conversation.
ATHENS, GEORGIA —
SERVING CLIENTS NATIONWIDE